Scott McCloud


Thoughts for New Project-2.
January 30th, 2009 by Lex

Here is another TED speaker that is worth paying attention to: Scott McCloud. McCloud is famous for his early work deconstructing comics, and as such deconstructing image, narrative, abstraction, connections and meaning. If one wants to build a new type of interaction or story, this video is a great place to start. The meatiest part of the presentation starts around 10 minutes in.

Wooster posted the video as a piece of art. But it is more than that–it is a challenge to remove the traditional thinking about narrative. Art does not have to be static (painting) or uni-directional (movie, song, music). It can be multi-directional, multi-media, and fully engaged with the user. It can be customized to the user.

Customization is incredibly powerful. For example, Pandora has been able to completely reinvent the radio industry by customizing the listener’s experience based on her input. And it takes so little to drive that customization: a computer’s IP address is enough. So, what is the next step?

The goal of the new project will be to: (1) draw on user input or characteristics to drive randomization, (2) utilize a library of multimedia elements, including video, photography and sound, (3) create a specific and fully customized artistic experience with unique narratives.